reset – lessons from lockdown
what can we learn from the covid pandemic?
timeline
2020
location
worldwide
client
Rapid Transition Alliance
introduction
During the first COVID-19 UK lockdown, Rapid Transition Alliance identified an opportunity to capture the experiences of people living through the lockdown and identify lessons to bring about a rapid transition for sustainable behaviour change, in response to the climate emergency.
the challenge
Develop an identity which has the potential for future theme adaptation and expansion.
Design materials for a messaging package to shared by initially by international collaborators, and then the broader population.
our solution
Three key learning short films which capture three positive themes for more sustainable behaviour that resonate with people’s experience of the pandemic, and across the political spectrum.
A free downloadable toolkit of supporting pdf documents, infographics and key messages for individuals to share real stories and learnings.
client feedback
“Great – they look fabulous!”
Nicky Saunter, Rapid transition Alliance
The visual identity presents a positive movement towards improvement, supporting the key driver for change: Reset.
Graphic and colour treatment of everyday items highlight the core messages and learnings.
Communications shared on social media encourage individuals to tell their story and contribute to a better understanding on how we can live happier, less consuming and less polluting lives.
Resources are organised around three big themes: how we can look after each other better as societies, how more space for people and nature can be found, and how those who already have enough can thrive with less ‘stuff’.
Each theme has a briefing document and a set of animations which are easily shared on social media.
lesson 1 – looking after each other better
The way in which individuals, organisations and governments responded to benefit the wider community points the way toward a world where this way of working could be the new norm. It also suggests a number of policy shifts that would help us to carry on looking after each other better, as the world emerges from the pandemic. Find out more
lesson 2 – more space for people and nature
Responses to the coronavirus pandemic showed that we can quickly make more space for people and nature in our towns and cities. The measures are increasingly important as people become more aware of a dramatic global decline of plant and animal numbers and how habitat loss drives the spread of viruses between animals and humans. Ecological decline creates prime conditions for pandemics as our human activities push climate breakdown and encroach ever closer into the last wild spaces on earth. Find out more
lesson 3 – living with less stuff
During the first lockdown many people adapted to create new, different, ways of living that turned out to be less wasteful, more thoughtful and kinder on our environment. And, given that ecological decline creates conditions for pandemics, how especially in relatively wealthy countries, better lives are possible with less ‘stuff’. Find out more
